Race Event Management and Services


SoleRoots Racing is focused on bringing your next racing event to the next level. Race hosts in greater Atlanta, West Georgia and East Alabama choose SoleRoots Racing to partner in premiere racing events for top of the line event management and services! All of SoleRoots Racing’s services are professionally certified and insured through Road Runners Club of America Coaching and Race Directing, USATF Course standards and RaceDay Timer certifications.

Contact us to customize your race package to fit your budget and the needs you have from a race management company to ensure a great race experience for your race participants.


Race-Day Timing

Timing packages include photo start and finish chutes with quality, RFID precision timing, large LED race clock, PA system for music and announcing, certified instant scoring and results with online posting.


Race Consulting

SoleRoots Racing offers unlimited event counseling to help you decide how best to handle, promote, organize, and execute your race. We are your partner to make sure your event stands out from the competition every time.


Online Marketing

We will post your race onto our online calendar here. We will also promote your event with online marketing through our email newsletter, online running event calendars, and sharing your race details to localrunning groups.


Registration Platform

We offer an easy to use registration platform that will not only make it easy to search and sign up for your event and also manage volunteers, create a store to sell event items and much more.


Course Design

Are you trying to determine an optimal route option that participants would love and easy to manage for volunteers and safety of traffic? We offer course designs and can get any distance USATF certified for 10 years. We can also re-certify expired courses.


Government Permitting

Jumping through the hoops of acquiring a permit for a race or cross country meet isn’t easy. The race directors at SoleRoots can walk you through the process of acquiring the permits needed to ensure the successful approval for your event.



We offer a wide selection of products such as arches, timing clocks, cones and course signage for rent. No matter how big or small your event is we want you to make the most of it! Our products meet DOT standards for roadways and make your event professional.


So Much More!

We also offer endurance, team or individual cross country and track certified coaching, as well as host middle and high school cross country camps. Every February, we also host our very own racing event, Big Crush 5, 2 and 1 mile race.